Founded in 2007, Fitbit shipped its first clip-on step tracker in 2009 and moved into wristbands and watches that log steps, heart rate, sleep and workouts. Google bought the company in 2021. The app is where trends and friend challenges live, and a paid tier adds deeper sleep analysis.
Within this atlas it appears in 66 markets: India, United States, Indonesia, Brazil, Pakistan, Mexico, Japan, Nigeria, Philippines, Egypt, Vietnam, Germany, Türkiye, United Kingdom, Thailand, France, Italy, South Africa, South Korea, Spain, Argentina, Colombia, Canada, Saudi Arabia, Malaysia, Morocco, Poland, Ukraine, Peru, Australia, Kenya, Taiwan, China, Netherlands, Chile, Romania, Belgium, United Arab Emirates, Sweden, Czechia, Israel, Portugal, Hungary, Greece, Switzerland, Austria, Tunisia, Hong Kong, China, Singapore, Denmark, Norway, Finland, Oman, Bulgaria, Ireland, Kuwait, Slovakia, New Zealand, Croatia, Qatar, Lithuania, Slovenia, Latvia, Bahrain, Estonia, Luxembourg, Iceland.
Key facts
- Developer
- Launched
- 2007
- Platforms
- iOS · Android · Web
- Category
- Health
- Official website
- www.fitbit.com
Where it is used
66
India印度
1 billion
United States美国
324 million
Indonesia印度尼西亚
212 million
Brazil巴西
183 million
Pakistan巴基斯坦
117 million
Mexico墨西哥
110 million
Japan日本
107 million
Nigeria尼日利亚
107 million
Philippines菲律宾
98 million
Egypt埃及
96 million
Vietnam越南
80 million
Germany德国
79 million
Türkiye土耳其
77 million
United Kingdom英国
68 million
Thailand泰国
65 million
France法国
63 million
Italy意大利
53 million
South Africa南非
51 million
South Korea韩国
50 million
Spain西班牙
46 million
Argentina阿根廷
41 million
Colombia哥伦比亚
40 million
Canada加拿大
35 million
Saudi Arabia沙特阿拉伯
34 million
Malaysia马来西亚
33 million
Morocco摩洛哥
33 million
Poland波兰
32.6 million
Ukraine乌克兰
30 million
Peru秘鲁
26 million
Australia澳大利亚
24 million
Kenya肯尼亚
23.4 million
Taiwan, China中国台湾
21.5 million
Netherlands荷兰
17.5 million
Chile智利
17 million
Romania罗马尼亚
16.9 million
Belgium比利时
11.2 million
United Arab Emirates阿联酋
11 million
Sweden瑞典
10.2 million
Czechia捷克
9.9 million
Israel以色列
8.8 million
Portugal葡萄牙
8.8 million
Hungary匈牙利
8.7 million
Greece希腊
8.6 million
Switzerland瑞士
8.6 million
Austria奥地利
8.5 million
Tunisia突尼斯
8.2 million
Hong Kong, China中国香港
7.2 million
Singapore新加坡
5.9 million
Denmark丹麦
5.9 million
Norway挪威
5.5 million
Finland芬兰
5.4 million
Oman阿曼
5.1 million
Bulgaria保加利亚
5 million
Ireland爱尔兰
5 million
Kuwait科威特
4.9 million
Slovakia斯洛伐克
4.9 million
New Zealand新西兰
4.6 million
Croatia克罗地亚
3.2 million
Qatar卡塔尔
3.1 million
Lithuania立陶宛
2.5 million
Slovenia斯洛文尼亚
1.9 million
Latvia拉脱维亚
1.7 million
Bahrain巴林
1.6 million
Estonia爱沙尼亚
1.3 million
Luxembourg卢森堡
660 thousand
Iceland冰岛
390 thousandFrequently asked questions
5 Q&AWhat is Fitbit?
Fitbit is a health app developed by Google and launched in 2007. Wrist trackers for steps, heart rate and sleep. Founded in 2007, Fitbit shipped its first clip-on step tracker in 2009 and moved into wristbands and watches that log steps, heart rate, sleep and workouts.
Who develops Fitbit?
Google. The product launched in 2007 and runs on iOS · Android · Web.
In which countries is Fitbit popular?
Within this atlas it appears in 66 markets: India, United States, Indonesia, Brazil, Pakistan, Mexico, Japan, Nigeria, Philippines, Egypt, Vietnam, Germany, Türkiye, United Kingdom, Thailand, France, Italy, South Africa, South Korea, Spain, Argentina, Colombia, Canada, Saudi Arabia, Malaysia, Morocco, Poland, Ukraine, Peru, Australia, Kenya, Taiwan, China, Netherlands, Chile, Romania, Belgium, United Arab Emirates, Sweden, Czechia, Israel, Portugal, Hungary, Greece, Switzerland, Austria, Tunisia, Hong Kong, China, Singapore, Denmark, Norway, Finland, Oman, Bulgaria, Ireland, Kuwait, Slovakia, New Zealand, Croatia, Qatar, Lithuania, Slovenia, Latvia, Bahrain, Estonia, Luxembourg, Iceland.
What is the official website of Fitbit?
The official site is https://www.fitbit.com.
What kind of app is Fitbit?
It belongs to the health category, alongside 30 other apps in this index.
Sources
Updated 2026-11-12- DataReportal — Digital 2026
- ITU — Statistics
- Official product sites
World Sites & Apps. “What is Fitbit? Developer, launch year and countries”. 2026. https://abcvv.com/a/fitbit.html