- Kenya has roughly 23.4 million internet users (23,400,000 people) — about 40.7% of the population and rank #41 globally.
- The apps people open most: WhatsApp, ayoba, Facebook, Instagram. They cover Messaging, Social, Video, Shopping, Payments, Mobility, Food, News, Music, Tools, Classifieds, Banking, Cloud storage, Security, AI assistants, Learning, Health, Parcels, Maps, Gaming, Reading, Travel and more.
- The one to know first: WhatsApp — The most widely used messenger on earth.
Kenya in numbers
2025–2026- Internet users
- 23.4 million23,400,000 · #41
- Penetration
- 40.7%#183
- Population
- 57.5 million57,500,000 · #26
- GDP
- $120B#68
- GDP growth
- +4.7%#55
- GDP per person
- $2,094#177
- Land area
- 580.4k km²#48
- Capital
- Nairobi
- Region
- Africa
- Official languages
- Swahili, English
How Kenya goes online
In Kenya a conversation often starts on WhatsApp and finishes on M-PESA. The wallet pays the electricity bill, sends money to a cousin upcountry, settles a shopkeeper's account, and increasingly carries a salary. Jumia handles the parcels that arrive from a warehouse, Bolt handles the ride across town, and both are treated as ordinary parts of the week, even in villages far from the nearest branch.
Around 40.7%. With a population of about 57.5 million and 23.4 million online, roughly 34.1 million people are still offline — mostly because of rural coverage, device cost and age.
All 78 apps below are grouped by category.
What people actually use
78 Most-used appsWebsites people in Kenya actually use
21The 21 sites locals open most often — news, shopping, search, banking and government services. Every link goes to the official site.
Nearby and similar markets
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Frequently asked questions
6 Q&AHow many people in Kenya are online?
About 23.4 million (23,400,000 people). That works out to roughly 40.7% of the population, which puts Kenya at #41 in the world for total internet users. Figures come from DataReportal’s Digital 2026, which draws on ITU and national statistics.
Which apps do people in Kenya use most?
Mostly WhatsApp, ayoba, Facebook, Instagram — they cover Messaging, Social, Video, Shopping, Payments, Mobility, Food, News, Music, Tools, Classifieds, Banking, Cloud storage, Security, AI assistants, Learning, Health, Parcels, Maps, Gaming, Reading, Travel. The full list, grouped by category, is further down this page.
What is the leading Messaging app in Kenya?
WhatsApp, ayoba dominate this space. The best-known is WhatsApp — The most widely used messenger on earth.
How high is internet penetration in Kenya?
Around 40.7%. With a population of about 57.5 million and 23.4 million online, roughly 34.1 million people are still offline — mostly because of rural coverage, device cost and age.
Where do these app facts come from?
Usage figures come from DataReportal’s Digital 2026 (Kepios, based on ITU and national statistics); app details come from each product’s official site. Updated 2026-11-12.
Which websites are most popular in Kenya?
The everyday ones are Nation Africa, The Standard Kenya, Safaricom, plus the other 21 sites listed above. They cover news, shopping, search, banking and official paperwork, and every link points to the official site.
Sources
Updated 2026-11-12- DataReportal — Digital 2026
- ITU — Statistics
- Official product sites
World Sites & Apps. “Kenya: internet and everyday apps”. 2026. https://abcvv.com/c/ke-en.html